Marketing Operations Leader – Remote

First American; California City (CA); Remote; USD 120.000 - 150.000; Vollzeit

Zusammenfassung

First American is seeking a Marketing Operations Manager to drive data integrity, governance, and scalable analytics across marketing platforms. You will own tracking, attribution, and reporting, collaborating with IT, Analytics, and business units to ensure an accurate, single view of performance.

You will lead a team, develop processes, and build dashboards that inform daily operations and executive decisions, enabling growth across campaigns and initiatives.

Qualifikationen

• Bachelor's degree required or equivalent experience in marketing/communications.
• 7+ years in marketing operations, performance marketing, or data-driven marketing roles.
• Proven track record building dashboards and governance processes.
• Strong attention to data quality and operational rigor.

Aufgaben

• Manage and coach direct report(s), ensuring clarity of goals and growth.
• Build scalable processes and governance for data quality and reporting.
• Unify marketing data across systems into a trusted view for decision-making.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• Create dashboards for spend, performance, ROI, and pipeline contribution.
• Partner with IT, Analytics, and divisions to ensure data accuracy and accessibility.

Kenntnisse

Data-driven decisions

Dashboard building

Governance & QA

Cross-functional leadership

Collaboration

Ausbildung

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related field

Tools

GA4 / Looker Studio

Salesforce / HubSpot

Tag management / UTM governance

Jobbeschreibung

First American is seeking a Marketing Operations Manager to drive data integrity, governance, and scalable analytics across marketing platforms. You will own tracking, attribution, and reporting, collaborating with IT, Analytics, and business units to ensure an accurate, single view of performance.

You will lead a team, develop processes, and build dashboards that inform daily operations and executive decisions, enabling growth across campaigns and initiatives.