Marketing Operations & AI Enablement Specialist

DLA Piper; New York (NY); Hybrid; USD 72,000 - 109,000; Full time

Job summary

DLA Piper is seeking a Marketing Operations Program Specialist who collaborates with the Marketing Business Development team to support strategic initiatives and AI opportunities. This role blends hands-on project work with cross-functional coordination to improve workflows, reporting, and content processes.

As a business-side liaison, you scope use cases, pilot with IT and Innovation, track outcomes, and communicate recommendations to leadership.

Qualifications

• 6+ years in marketing or business development within professional services.
• Experience building governance structures and influencing without authority.
• Excellent communication and facilitation skills; proven KPI/ROI measurement.

Responsibilities

• Provide hands-on support across marketing operations projects and ad hoc requests.
• Coordinate across sub-teams to align priorities, timelines and deliverables.
• Identify AI use cases and develop proposals for piloting with IT.
• Develop training materials and documentation for new tools and processes.

Skills

Project management

Program coordination

Marketing operations

AI tools

Education

Bachelor’s Degree in Marketing, Communications, Business, AI or related field

Tools

AI platforms

Job description

DLA Piper is seeking a Marketing Operations Program Specialist who collaborates with the Marketing Business Development team to support strategic initiatives and AI opportunities. This role blends hands-on project work with cross-functional coordination to improve workflows, reporting, and content processes.

As a business-side liaison, you scope use cases, pilot with IT and Innovation, track outcomes, and communicate recommendations to leadership.