Marketing Ops & AI Strategy Specialist

DLA Piper; Raleigh (NC); Hybrid; USD 72,000 - 109,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k)

Job summary

DLA Piper is seeking a Marketing Operations Program Specialist to support the Marketing Business Development (MBD) team. The role blends hands-on project work with coordination, advancing strategic initiatives and practical AI opportunities to improve workflows, reporting, and content processes.

You will partner with IT and Innovation, foster cross-functional collaboration, and help design governance, pilots, and KPI/ROI frameworks while building training materials to drive adoption across the

Qualifications

• 6+ years in project management, program coordination, or marketing operations.
• Experience building governance structures and using structured decision frameworks.
• Strong knowledge of AI tools and enterprise AI concepts.
• Excellent communication and facilitation across diverse teams.

Responsibilities

• Provide hands-on support across MBD marketing operations projects and ad hoc requests.
• Manage workstreams, track deliverables, and keep initiatives on schedule.
• Coordinate across MBD sub-teams to align priorities and timelines.
• Identify AI use cases and propose pilots with business value.
• Develop training materials and promote adoption of AI tools.

Skills

Project management

Program coordination

Marketing operations

AI tools knowledge

Communication skills

Education

Bachelor’s Degree in Marketing, Communications, Business, AI or related field

Job description

DLA Piper is seeking a Marketing Operations Program Specialist to support the Marketing Business Development (MBD) team. The role blends hands-on project work with coordination, advancing strategic initiatives and practical AI opportunities to improve workflows, reporting, and content processes.

You will partner with IT and Innovation, foster cross-functional collaboration, and help design governance, pilots, and KPI/ROI frameworks while building training materials to drive adoption across the