Marketing Operations & AI Enablement Specialist

DLA Piper; Short Hills (NJ); Hybrid; USD 72,000 - 109,000; Full time

Job summary

DLA Piper is seeking a Marketing Operations Program Specialist to support Marketing Business Development (MBD) initiatives and to advance practical AI opportunities. The role blends hands-on execution with coordination, ensuring high-priority projects stay on track and cross-functional work runs smoothly.

The ideal candidate brings 6+ years in marketing operations or related fields, a Bachelor's in a relevant area, and a proven ability to scope use cases, manage governance, and drive adoption of

Qualifications

• 6+ years of experience in project management, program coordination, or marketing operations.
• Experience building governance structures and influencing without direct authority.
• Familiarity with AI tools and enterprise AI landscape is a plus.

Responsibilities

• Provide hands-on support across Marketing Operations projects and ad hoc requests.
• Coordinate across MBD sub-teams to maintain alignment on priorities and timelines.
• Identify AI-related use cases and develop proposals for pilots with IT and Innovation teams.
• Develop training materials, job aids, and documentation to support adoption of AI-enabled workflows.
• Build relationships across IT, Communications, and other partners to enable collaboration.

Skills

Project management

Marketing operations

Cross-functional collaboration

AI tools knowledge

Reporting & KPI/ROI

Stakeholder management

Education

Bachelor’s Degree in Marketing, Communications, Business, AI or related field

Tools

AI platforms

Project tracking tools

Data analytics solutions

Job description

DLA Piper is seeking a Marketing Operations Program Specialist to support Marketing Business Development (MBD) initiatives and to advance practical AI opportunities. The role blends hands-on execution with coordination, ensuring high-priority projects stay on track and cross-functional work runs smoothly.

The ideal candidate brings 6+ years in marketing operations or related fields, a Bachelor's in a relevant area, and a proven ability to scope use cases, manage governance, and drive adoption of