AI-Driven Marketing Ops Specialist (Hybrid)

DLA Piper; Atlanta (GA); Hybrid; USD 72,000 - 109,000; Full time

Job summary

DLA Piper seeks a Marketing Operations Program Specialist to support a wide range of marketing operations projects and explore practical AI opportunities. This business-side role acts as a bridging resource, coordinating across teams, managing high-priority initiatives, and documenting workflows to improve efficiency.

The role emphasizes governance, project tracking, and KPI/ROI measurement while collaborating with IT and Innovation to pilot AI-enabled enhancements in reporting, research, and

Qualifications

• 6+ years of experience in marketing or business development project roles.
• Ability to build governance structures and influence without direct authority.
• Familiarity with AI concepts, generative AI, automation, and data analytics.

Responsibilities

• Provide hands-on support across marketing operations projects and cross-functional initiatives.
• Manage high-priority workstreams, track deliverables, and keep projects moving.

Skills

Project management

Program coordination

Marketing operations

AI tools

Stakeholder liaison

Governance

Education

Bachelor’s Degree in Marketing, Communications, Business, AI or related field

Job description

DLA Piper seeks a Marketing Operations Program Specialist to support a wide range of marketing operations projects and explore practical AI opportunities. This business-side role acts as a bridging resource, coordinating across teams, managing high-priority initiatives, and documenting workflows to improve efficiency.

The role emphasizes governance, project tracking, and KPI/ROI measurement while collaborating with IT and Innovation to pilot AI-enabled enhancements in reporting, research, and