Hybrid Marketing Ops & AI Programs Specialist

DLA Piper; Baltimore (MD); Hybrid; USD 72,000 - 109,000; Full time

Job summary

DLA Piper is seeking a Marketing Operations Program Specialist to join the Marketing Business Development team in a hybrid role across multiple U.S. offices.

You will support a broad range of marketing operations projects and help identify practical AI opportunities to improve workflows, reporting, and content processes. This business-side role partners with IT and Innovation, focusing on scoping use cases, piloting solutions, and driving adoption across the MBD team while maintaining governance

Qualifications

• 6+ years of experience in marketing operations, project management, or related fields.
• Strong governance, prioritization, and ability to drive cross-functional initiatives.
• Working knowledge of AI tools and enterprise AI concepts.
• Excellent communication, facilitation, and KPI/ROI measurement skills.

Responsibilities

• Provide hands-on support across MBD marketing operations projects.
• Coordinate with cross-functional teams to align priorities and timelines.
• Identify AI use cases, scope pilots, and partner with IT and Innovation.
• Develop training materials and promote adoption of new tools.
• Track progress, report outcomes, and maintain documentation.

Skills

Project management

Program coordination

Marketing operations

Governance & reporting

AI tools knowledge

Communication & facilitation

KPI & ROI frameworks

Agile delivery

Education

Bachelor’s Degree in Marketing, Communications, Business, Artificial Intelligence or related field

Job description

DLA Piper is seeking a Marketing Operations Program Specialist to join the Marketing Business Development team in a hybrid role across multiple U.S. offices.

You will support a broad range of marketing operations projects and help identify practical AI opportunities to improve workflows, reporting, and content processes. This business-side role partners with IT and Innovation, focusing on scoping use cases, piloting solutions, and driving adoption across the MBD team while maintaining governance