Marketing Measurement & Optimization Lead

PayPal, Inc.; New York (NY); On-site; USD 117,000 - 173,000; Full time

Job summary

PayPal is seeking a Manager, Marketing Measurement & Optimization in New York City to lead the measurement and investment agenda for PayPal Consumer Marketing, partnering with Data Science, Finance, Media, Experimentation, and Marketing leaders to translate priorities into measurement questions, pressure-test outputs, and turn evidence into scenarios, trade-offs, and investment recommendations.

The ideal candidate combines strong measurement expertise with commercial judgment.

Qualifications

• 5+ years relevant experience and a Bachelor's degree or equivalent experience.
• Experience with marketing mix modeling and marketing measurement methods.
• Ability to translate business priorities into measurement questions and investment scenarios.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns.
• Identify and recommend best practices for marketing processes and initiatives.
• Analyze business trends to inform marketing decisions and strategies.
• Collaborate with cross-functional teams to drive marketing projects and programs.
• Monitor and evaluate the effectiveness of marketing activities.
• Provide guidance and mentorship to junior marketing team members.

Job description

PayPal is seeking a Manager, Marketing Measurement & Optimization in New York City to lead the measurement and investment agenda for PayPal Consumer Marketing, partnering with Data Science, Finance, Media, Experimentation, and Marketing leaders to translate priorities into measurement questions, pressure-test outputs, and turn evidence into scenarios, trade-offs, and investment recommendations.

The ideal candidate combines strong measurement expertise with commercial judgment.