Senior Performance Marketing Strategist - Hybrid

PayPal; Chicago (IL); Hybrid; USD 89,000 - 128,000; Full time

Job summary

PayPal is seeking an experienced marketing data professional to lead omnichannel paid media initiatives, optimize performance, and mentor the team. You will collaborate with finance, analytics, and creative groups to drive measurable outcomes across channels and markets.

In this hybrid role, you’ll manage budgets, develop experimentation roadmaps, and deliver actionable insights that boost ROI while aligning with PayPal’s inclusive culture and strategic goals.

Qualifications

• Minimum 3+ years of relevant experience with a Bachelor's degree or equivalent experience.
• Proven ability to lead omnichannel paid media initiatives and optimize campaigns.
• Strong collaboration with finance, analytics, and creative teams.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Drive churn experimentation strategy, ideation, testing, and customer experience evaluation.
• Write experiment briefs, testing plans, and coordinate end-to-end implementation.
• Monitor experiments post-launch, identify insights, and optimize in-flight results.
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns.

Skills

Omnichannel paid media

Audience segmentation

Experimentation roadmap

Budget management

Cross-functional collaboration

Analytics collaboration

Education

Bachelor's degree

Job description

PayPal is seeking an experienced marketing data professional to lead omnichannel paid media initiatives, optimize performance, and mentor the team. You will collaborate with finance, analytics, and creative groups to drive measurable outcomes across channels and markets.

In this hybrid role, you’ll manage budgets, develop experimentation roadmaps, and deliver actionable insights that boost ROI while aligning with PayPal’s inclusive culture and strategic goals.