Omnichannel Performance Marketing Lead

PayPal; Austin (TX); Hybrid; USD 89,000 - 128,000; Full time

Job summary

PayPal seeks a strategic marketing professional to lead complex paid media programs and optimize omnichannel campaigns across multiple markets. You will collaborate with media agencies, creative teams, and leadership to drive experimental frameworks, improved performance, and scalable growth in a fast-paced, global payments environment.

The role requires building roadmaps, reviewing proposals, and reporting outcomes to senior leaders while partnering with finance and analytics to maximize ROI in

Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation.
• Write experiment briefs, testing plans, and coordinate end-to-end implementation.
• Monitor experiments post-launch, identify insights, and optimize in-flight results.
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns.
• Develop and implement omnichannel paid media strategies to drive business outcomes.
• Manage audience segmentation and targeting to optimize campaign performance.
• Create and maintain an experimentation roadmap to test and refine marketing initiatives.
• Allocate budgets across campaigns and channels to maximize return on investment.
• Collaborate with leadership, finance, and analytics teams to align strategies and reporting.

Education

Bachelor's degree

Job description

PayPal seeks a strategic marketing professional to lead complex paid media programs and optimize omnichannel campaigns across multiple markets. You will collaborate with media agencies, creative teams, and leadership to drive experimental frameworks, improved performance, and scalable growth in a fast-paced, global payments environment.

The role requires building roadmaps, reviewing proposals, and reporting outcomes to senior leaders while partnering with finance and analytics to maximize ROI in