Marketing Data & Measurement Operations Lead

PayPal Inc.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

PayPal is seeking a Manager, Marketing Measurement Operations & Data to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and fit for use. You will bridge Marketing ROI with Data Science, MarTech, and Agencies, turning complex data needs into actionable requirements and workflows.

You will lead marketing measurement initiatives, collaborate with multiple teams, and mentor junior staff to ensure accurate measurement and informed investment

Qualifications

• 5 years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Skills

Marketing data fluency

Attribution

Measurement fluency

Education

Bachelor’s degree

Job description

PayPal is seeking a Manager, Marketing Measurement Operations & Data to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and fit for use. You will bridge Marketing ROI with Data Science, MarTech, and Agencies, turning complex data needs into actionable requirements and workflows.

You will lead marketing measurement initiatives, collaborate with multiple teams, and mentor junior staff to ensure accurate measurement and informed investment