B2B Marketing Measurement & Impact Manager

PayPal; Austin (TX); Hybrid; USD 106,000 - 173,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness to lead the development of measurement frameworks and to support leadership in understanding how marketing moves the business. You will partner with Data Science, Finance, and cross-functional teams to define questions, identify data gaps, and translate evidence into clear investment guidance.

The role emphasizes strong analytical judgment in environments where data is still maturing and offers a balanced hybrid work model

Qualifications

• 5+ years relevant experience and a Bachelor’s degree.
• Experience defining outcomes for B2B marketing and connecting indicators to revenue.
• Experience with experimentation, attribution, econometric methods.
• Ability to work with incomplete data and translate findings into clear guidance.

Responsibilities

• Lead the development and execution of marketing measurement strategies.
• Collaborate with Data Science, Finance, and cross-functional teams.
• Translate measurement questions into analytical requirements and roadmaps.
• Provide guidance on choosing methods and communicating uncertainty.

Skills

Marketing measurement

Analytics

Experimentation

Attribution

Econometrics

MMM

Education

Bachelor's degree

Tools

Marketing Mix Modeling (MMM)

Data Science collaboration

Job description

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness to lead the development of measurement frameworks and to support leadership in understanding how marketing moves the business. You will partner with Data Science, Finance, and cross-functional teams to define questions, identify data gaps, and translate evidence into clear investment guidance.

The role emphasizes strong analytical judgment in environments where data is still maturing and offers a balanced hybrid work model