B2B Marketing Measurement & Effectiveness Lead

PayPal, Inc.; New York (NY); Hybrid; USD 117.000 - 173.000; Vollzeit

Benefits dieser Stelle

Healthcare coverage

Paid time off

Financial security resources

Zusammenfassung

PayPal, Inc. in New York City is seeking a Manager, B2B Marketing Measurement & Effectiveness to guide the measurement strategy for marketing investments and help leadership understand how marketing drives business outcomes.

You will partner with Data Science, Finance, and cross-functional teams to build a fit-for-purpose framework and translate evidence into actionable recommendations. The role emphasizes prioritizing measurement gaps, applying appropriate analytic approaches, and supporting

Qualifikationen

• 5+ years of relevant experience and a Bachelor's degree or an equivalent combination.
• Experience in B2B marketing measurement and analytics.
• Ability to translate data into clear business recommendations.

Aufgaben

• Lead development and execution of marketing measurement strategies and campaigns.
• Collaborate with data science, finance, and marketing teams to support measurement roadmap.
• Monitor effectiveness of marketing activities and inform investment decisions.

Kenntnisse

B2B marketing measurement

Analytical judgment

Cross-functional collaboration

Experimentation & analytics

Ausbildung

Bachelor's degree

Jobbeschreibung

PayPal, Inc. in New York City is seeking a Manager, B2B Marketing Measurement & Effectiveness to guide the measurement strategy for marketing investments and help leadership understand how marketing drives business outcomes.

You will partner with Data Science, Finance, and cross-functional teams to build a fit-for-purpose framework and translate evidence into actionable recommendations. The role emphasizes prioritizing measurement gaps, applying appropriate analytic approaches, and supporting