Manager, Marketing Measurement Operations & Data

PayPal Inc.; New York (NY); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

PayPal is seeking a Manager, Marketing Measurement Operations & Data to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and fit for use. You will bridge Marketing ROI with Data Science, MarTech, and Agencies, turning complex data needs into actionable requirements and workflows.

You will lead marketing measurement initiatives, collaborate with multiple teams, and mentor junior staff to ensure accurate measurement and informed investment

Competenze

• 5 years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Mansioni

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Conoscenze

Marketing data fluency

Attribution

Measurement fluency

Formazione

Bachelor’s degree

Descrizione del lavoro

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary

Marketing decisions depend on data that is complete, connected, and ready to use across measurement, attribution, reporting, audience development, and investment planning. The Manager, Marketing Measurement Operations & Data will support the operating capability that makes this possible, helping ensure data requirements, conversion events, partner feeds, platform integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and fit for use. This role sits between Marketing ROI & Effectiveness, Data Science, MarTech, Data Operations, Media Operations, agencies, platforms, vendors, and data partners, helping turn complex data needs into clear requirements, workflows, controls, and accountability. The right candidate brings strong marketing data, attribution, and measurement fluency, and helps ensure teams are aligned, dependencies are closed, and Marketing can confidently use the resulting data to measure performance and make investment decisions.

Job Description

Essential Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications

• 5 years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications

Additional Responsibilities: Support the operating process that moves Marketing measurement data needs fro business re