Lifecycle Transformation & Growth Lead

PayPal; New York (NY); Hybrid; USD 144,000 - 213,000; Full time

Benefits offered by this job

Hybrid work model

Healthcare coverage

Paid time off

Job summary

PayPal in New York City is seeking a senior Marketing Analytics and Lifecycle Transformation leader to own the intelligence layer of a major marketing modernization effort. You will translate customer data, audiences, and signals into offer decisioning, experimentation, and measurement that informs executive decisions.

You will work with Adobe, Segment, mParticle, and other platforms, lead data governance, and build an enterprise experimentation program, presenting outcomes to the CMO and SVP

Qualifications

• 8+ years of marketing analytics, data strategy, decisioning, or marketing technology experience.
• Bachelor’s degree or equivalent experience.
• Experience with customer data platforms and enterprise-scale audience strategy.

Responsibilities

• Lead complex marketing projects and initiatives to drive business growth.
• Define data, audience, and signal strategy for lifecycle marketing across Data Supply Chain, MarTech, and Analytics.
• Own offer decisioning and next-best-action strategy across channels (email, push, in-app).
• Build and run an enterprise experimentation program with test design standards and holdout strategy.
• Prepare executive narratives translating analytics and architecture into business outcomes and financial impact.

Skills

Marketing analytics

Data strategy

Decisioning

Leadership

Marketing technology

Education

Bachelor's degree

Tools

Adobe RT-CDP / AEP

Segment

mParticle

SQL

BigQuery

Tableau

Looker

Job description

PayPal in New York City is seeking a senior Marketing Analytics and Lifecycle Transformation leader to own the intelligence layer of a major marketing modernization effort. You will translate customer data, audiences, and signals into offer decisioning, experimentation, and measurement that informs executive decisions.

You will work with Adobe, Segment, mParticle, and other platforms, lead data governance, and build an enterprise experimentation program, presenting outcomes to the CMO and SVP