B2B Marketing Measurement & Effectiveness Lead

PayPal, Inc.; New York (NY); Hybrid; USD 117,000 - 173,000; Full time

Job summary

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness in New York City to help leadership understand how marketing contributes to business outcomes. The role partners with Data Science, Finance, and cross-functional teams to shape a fit-for-purpose measurement strategy.

The ideal candidate has strong B2B marketing measurement experience and solid analytical judgment, with comfort navigating environments where data is still maturing.

Qualifications

• 5+ years in B2B marketing measurement or analytics.
• Experience defining KPIs for B2B marketing motions.
• Ability to translate business priorities into measurement requirements.

Responsibilities

• Lead development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Build a prioritized B2B Marketing learning agenda

Skills

B2B marketing measurement

Analytical judgment

Experimentation

Marketing analytics

Education

Bachelor’s degree

Job description

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness in New York City to help leadership understand how marketing contributes to business outcomes. The role partners with Data Science, Finance, and cross-functional teams to shape a fit-for-purpose measurement strategy.

The ideal candidate has strong B2B marketing measurement experience and solid analytical judgment, with comfort navigating environments where data is still maturing.