B2B Marketing Measurement & Impact Manager

PayPal; San Jose (CA); Hybrid; USD 117,000 - 173,000; Full time

Job summary

PayPal is seeking a Manager of B2B Marketing Measurement & Effectiveness to help leadership understand how marketing contributes to business outcomes. You will partner with Data Science, Finance, and cross-functional teams to shape a fit-for-purpose measurement strategy, identify data gaps, and translate evidence into actionable recommendations.

The role requires strong B2B marketing measurement experience, analytical judgment, and the ability to guide decisions even when data is imperfect.

Qualifications

• 5+ years of relevant experience in B2B marketing measurement, B2B marketing analytics, marketing effectiveness, GTM analytics, revenue analytics, Marketing Strategy & Performance, or a related field; or an equivalent combination of education and experience.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Education

Bachelor’s degree

Job description

PayPal is seeking a Manager of B2B Marketing Measurement & Effectiveness to help leadership understand how marketing contributes to business outcomes. You will partner with Data Science, Finance, and cross-functional teams to shape a fit-for-purpose measurement strategy, identify data gaps, and translate evidence into actionable recommendations.

The role requires strong B2B marketing measurement experience, analytical judgment, and the ability to guide decisions even when data is imperfect.