B2B Marketing Impact & Measurement Lead

PayPal; Chicago (IL); Hybrid; USD 106,000 - 157,000; Full time

Job summary

PayPal is seeking a Manager of B2B Marketing Measurement & Effectiveness in Chicago, IL to support and optimize marketing measurement and investment decisions. You will work with Marketing, Data Science, Finance and other teams to define questions, close data gaps, and translate evidence into business recommendations.

The role requires strong B2B marketing measurement experience and the ability to guide decision-making even when data is imperfect.

Qualifications

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Skills

B2B analytics

Marketing measurement

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

MMM knowledge

Job description

PayPal is seeking a Manager of B2B Marketing Measurement & Effectiveness in Chicago, IL to support and optimize marketing measurement and investment decisions. You will work with Marketing, Data Science, Finance and other teams to define questions, close data gaps, and translate evidence into business recommendations.

The role requires strong B2B marketing measurement experience and the ability to guide decision-making even when data is imperfect.