Marketing Director

Gardant Management Solutions; Kankakee (IL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, and vision coverage

401(k) with biweekly match

Employee referral program

Paid time off

Wellness programs

Job summary

Paycom - ATS is seeking a Marketing and Sales Director to lead the lease up from the ground up at Heritage Woods of Des Plaines, in Kankakee, IL 60901. This on-site role combines strategic oversight with hands-on outreach to drive occupancy.

You will manage a full marketing mix, cultivate community partnerships, and guide tours for families, while leveraging CRM data to optimize campaigns and conversion. A strong close and data-driven mindset are essential.

Qualifications

• Associates Degree preferred.
• 3+ years in sales, marketing or community outreach.
• Prior Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program to achieve resident occupancy.
• Forms and fosters relationships with local professionals to maximize referrals.
• Promotes a positive social media presence reflecting our values.
• Oversees marketing channels, including paid ads and digital/outreach.
• Bridges marketing and sales to generate leads and drive revenue.
• Delivers tailored tours for prospective residents and families.
• Implements follow-up strategies and manages inquiries.
• Manages the CRM tool to track leads and activities.

Skills

Sales

Marketing

Community outreach

Closing skills

Data analysis

Communication

Education

Associates Degree

Tools

CRM

Job description

Job Details: Job Location: Kankakee, IL 60901, Position Type: Full Time, Salary Range: $70,000.00 - $80,000.00 Salary, We are seeking a Marketing and Sales Director to lead our lease up from the ground up: Heritage Woods of Des Plaines

Are you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.

This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications: Requirements

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Prior Assisted Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)