Community Marketing Director

Heritage Woods of Des Plaines; Kankakee (IL); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Growth opportunities

Medical, dental, vision

EAP & wellness

401(k) match

Employee referrals

Paid time off

Paycom payroll tools

Résumé du poste

Heritage Woods of Des Plaines is seeking a Marketing and Sales Director to lead the lease-up from the ground up and drive resident occupancy with care-driven outreach.

You will manage community partnerships, digital and traditional marketing channels, and personalize tours while aligning marketing with sales to maximize referrals and revenue.

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Prior Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsabilités

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration.
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity.
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals.
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care.
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns.
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.

Connaissances

Marketing

Sales

CRM

Lead generation

Communication

Data analysis

Formation

Associate degree

Outils

CRM software

Description du poste

We are seeking a Marketing and Sales Director to lead our lease up from the ground up: Heritage Woods of Des PlainesAre you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredPrior Assisted Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)