Marketing Director

Gardant Management Solutions; Toledo (OH); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

EAP & wellness programs

401(k) with biweekly employer match

Outside-In Employee Referral Program

Paid Time Off

Self-service payroll & accuracy tools

Job summary

Gardant Management Solutions in Toledo, OH is seeking a Marketing and Sales Director to lead the lease-up of Green Oaks of Holland. You will own the marketing and sales plan to achieve strong resident occupancy and drive revenue from day one.

This role blends strategic marketing, lead generation, community partnerships, tours, and CRM management, with commission opportunities tied to occupancy milestones. Prior Assisted Living experience is preferred; a driver’s license is required.

Qualifications

• Associates Degree preferred.
• Valid Driver's License required.
• 3+ years sales, marketing, or community outreach experience.
• Prior Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program to achieve optimal resident occupancy.
• Forms relationships with physicians, senior centers and home health to increase referrals.
• Promotes a positive social media presence highlighting our mission and values.
• Oversees paid advertising, digital platforms and traditional outreach to engage residents and stakeholders.
• Bridges marketing and sales with strategies that generate leads and drive revenue.
• Delivers tailored tours for prospective residents and families.
• Implements follow-up strategies and manages CRM to optimize efforts.

Skills

Sales experience

Marketing

Communication skills

Closing skills

Interpersonal skills

Data-driven decisions

Market trend analysis

Education

Associate's Degree

Job description

Job Details

Job Location: Toledo, OH 43604

Position Type: Full Time

Salary Range: $60,000.00 - $65,000.00 Salary

We are seeking a Marketing and Sales Director to lead our lease-up from the ground up: Green Oaks of Holland

Are you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.

This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

QualificationsRequirements:

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Prior Assisted Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)