Marketing and Sales Director

Vita of Marion; Marion (IN); On-site; USD 62,000 - 65,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, vision plans

401(k) with employer match

Paid time off

Employee referral program

Wellness programs

Job summary

Vita of Marion is seeking a marketing and sales professional in Marion, IN to drive resident occupancy and build local partnerships. You will lead multi-channel marketing, nurture referrals from physicians and senior services, and craft engaging social content that reflects our compassion and dignity.

You’ll also deliver warm tours and manage follow-ups to convert interest into residency. With 3+ years in sales/marketing and a valid driver's license, you’ll analyze market trends, coordinate with

Qualifications

• 3+ years previously in sales, marketing, or community outreach.
• Associates degree preferred.
• Excellent communication and interpersonal skills.
• Valid driver's license required.
• Assisted/Supportive Living experience preferred.

Responsibilities

• Leads the community marketing and sales program to achieve resident occupancy.
• Form and foster relationships with physicians, Senior Centers and home health teams.
• Promotes a positive social media presence with content reflecting our mission and values.
• Oversees marketing channels including paid ads, digital platforms and outreach.
• Bridges marketing and sales with campaigns and outreach to generate leads and revenue.
• Delivers tailored tours for prospective residents and families with warmth and care.
• Implements follow-up strategies to address inquiries and nurture relationships.
• Manages the CRM tool to track leads and optimize sales/marketing efforts.

Skills

Exceptional communication

Interpersonal skills

Closing skills

Data-driven decisions

Market analysis

CRM proficiency

Education

Associates Degree

Tools

CRM tool

Job description

Job DetailsJob Location: Marion, IN 46953Position Type: Full TimeSalary Range: $62,000.00 - $65,000.00 Salary/year

Responsibilities:

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

QualificationsRequirements:

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)
• *Benefits and eligibility may vary based on employment status (full-time/part-time)