Community Marketing Director

Heritage Woods of 82nd Street; Indianapolis (IN); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, vision benefits

401(k) with employer match

EAP & wellness programs

Paid Time Off

Job summary

Heritage Woods of 82nd Street leads a marketing and sales Director role to drive our lease-up from the ground up. You will build partnerships with local providers, manage the CRM, and deliver engaging content across channels to attract residents and families.

This position offers commission opportunities tied to occupancy milestones and advancement opportunities within a compassionate care environment in Indianapolis.

Qualifications

• Associates Degree preferred.
• 3+ years in sales, marketing or community outreach.
• Prior Assisted Living experience preferred.
• Strong closing and interpersonal skills.

Responsibilities

• Leads the Community marketing and sales program to achieve occupancy.
• Fosters relationships with physicians, senior centers, and home health for referrals.
• Promotes social media content aligned with mission and values.
• Oversees paid advertising, digital platforms and outreach channels.
• Bridges marketing and sales with CRM and follow-up activities.

Skills

Marketing

Sales

CRM

Lead generation

Community outreach

Content creation

Communication

Closing skills

Education

Associate's Degree

Tools

CRM software

Job description

We are seeking a Marketing and Sales Director to lead our lease-up from the ground up: Heritage Woods of 82nd StreetAre you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredPrior Assisted Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)