Marketing and Sales Director

Vivera Senior Living of Columbus; Columbus (IN); On-site; USD 64,000 - 65,000; Full time

Benefits offered by this job

Advancement opportunities

Medical/dental/vision

EAP & wellness

401(k) with match

Outside-In Employee Referral Program

Paid Time Off

Paycom payroll

Job summary

Vivera Senior Living of Columbus in Columbus, IN is seeking a full-time Marketing and Sales professional to drive resident occupancy. You will lead community marketing campaigns, build physician, senior center, and home health referrals, and oversee social media and multi-channel outreach.

Expect to deliver engaging tours and manage follow-ups and CRM to optimize leads and revenue. The role requires 3+ years in sales/marketing/outreach, Associates Degree preferred, and strong communication,

Qualifications

• 3+ years of sales, marketing or outreach experience.
• Associates Degree preferred.
• Excellent communication and interpersonal skills with strong closing ability.
• Ability to analyze market trends and make data-driven decisions.
• Valid Driver's License.
• Assisted/Supportive Living experience preferred.

Responsibilities

• Leads the Community marketing and sales program, implementing creative strategies to achieve optimal resident occupancy.
• Forms and fosters relationships with local professionals (physicians, Senior Centers, home health) to maximize referrals.
• Promotes a positive social media presence and communicates our mission and values.
• Oversees marketing channels (paid ads, digital platforms, traditional outreach) to engage residents, employees and stakeholders.
• Bridges marketing and sales by developing and executing strategies to generate leads and drive revenue.
• Delivers tailored tours for prospective residents and families, creating a warm, compassionate experience.
• Implements follow-up strategies to nurture relationships and address inquiries.
• Manages the CRM tool to maintain leads and optimize sales and marketing efforts.

Skills

Sales experience

Marketing experience

Communication skills

Interpersonal skills

Closing skills

Data-driven decisions

Market analysis

Education

Associates Degree

Job description

Job Details

Job Location: Columbus, IN 47201

Position Type: Full Time

Salary Range: $64,000.00 - $65,000.00

Salary

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)