Marketing Director

Gardant Management Solutions; Columbus (OH); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Advancement opportunities

Growth opportunities

Medical, dental, vision benefits

EAP & wellness programs

401(k) with employer match

Referral program

Paid time off

Job summary

Gardant Management Solutions in Columbus, Ohio, seeks a Marketing and Sales Director to launch the Green Oaks lease-up from the ground up, driving occupancy through creative marketing, partnerships, and exceptional tours. This fast-paced role includes commission opportunities tied to milestones and a strong emphasis on compassion and care.

The ideal candidate will lead multi-channel campaigns, manage CRM, and develop referral networks with physicians, senior centers, and home health providers to

Qualifications

• Associates Degree preferred.
• Valid Driver's License required.
• 3+ years in sales, marketing, or outreach.
• Assisted Living experience preferred.
• Strong communication and interpersonal skills.
• Excellent closing abilities and market analysis.

Responsibilities

• Lead community marketing and sales programs to maximize occupancy.
• Build relationships with physicians, senior centers, and home health partners.
• Maintain positive social media presence reflecting values.
• Oversee paid ads, digital and traditional outreach channels.
• Align marketing with sales to drive revenue and leads.
• Deliver warm tours for prospective residents and families.
• Follow up promptly and manage CRM to track leads.

Skills

Marketing strategy

Sales leadership

CRM management

Communication

Data analysis

Closing skills

Relationship building

Market trend analysis

Education

Associates Degree preferred

Tools

CRM software

Job description

Job Details

Job Location: Columbus, OH 43215

Position Type: Full Time

Salary Range: $60,000.00 - $65,000.00

Salary

We are seeking a Marketing and Sales Director to lead our lease up from the ground up: Green Oaks of Canal Winchester

Are you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.

This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Prior Assisted Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)