Marketing Director

Gardant Management Solutions; Indianapolis (IN); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Paid Time Off

EAP & wellness programs

Job summary

Gardant Management Solutions in Indianapolis, IN is seeking a Marketing and Sales Director to lead our lease-up efforts for Heritage Woods of 82nd Street. This full-time role drives occupancy through integrated marketing and sales strategies, community partnerships, and a compelling resident experience.

You will manage campaigns across paid, digital, and traditional channels, guide tours, nurture leads via a CRM, and align marketing with sales to meet occupancy milestones.

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Prior Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the community marketing and sales program to achieve optimal occupancy.
• Develop relationships with physicians, senior centers, and home health providers to maximize referrals.
• Promote a positive social media presence highlighting our mission and values.
• Oversee marketing channels: paid ads, digital platforms, and traditional outreach.
• Bridge marketing and sales to generate leads and drive revenue.
• Deliver tailored tours for prospective residents and families.
• Manage CRM to track leads and follow-ups.

Skills

Sales Experience

Marketing

Community Outreach

CRM

Education

Associate Degree

Tools

CRM Software

Job description

Job DetailsJob Location: Indianapolis, IN 46254Position Type: Full TimeSalary Range: $65,000.00 - $70,000.00 SalaryWe are seeking a Marketing and Sales Director to lead our lease-up from the ground up: Heritage Woods of 82nd Street

Are you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.

This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

QualificationsRequirements

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Prior AssistedLiving experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)
• *Benefits and eligibility may vary based on employment status (full-time/part-time)