Marketing and Sales Director

Reflections Retirement Community; Bolingbrook (IL); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Comprehensive health coverage

401(k) with employer match

Paid time off

Employee referral program

Wellness programs

Job summary

Reflections Retirement Community is seeking a full-time Marketing & Sales Lead in Bolingbrook, IL to drive occupancy through strategic marketing and direct outreach. The role focuses on building relationships with physicians, senior centers, and home health providers to maximize referrals and collaboration opportunities.

You will manage social media presence, online and offline channels, and lead tours for prospective residents and families.

Qualifications

• 3+ years previous sales, marketing, or community outreach required.
• Associates Degree preferred.
• Valid Driver's License.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration.
• Promotes a positive social media presence through creative content reflecting our mission and core values of love, compassion, and dignity.
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads and drive revenue.
• Delivers exceptional and tailored tours for prospective residents and family members, reflecting a warm, compassionate care culture.
• Implements follow-up strategies to nurture relationships and promptly address inquiries or concerns.
• Manages the CRM tool to maintain leads, track follow-ups, and optimize sales and marketing efforts.

Skills

3+ years sales/marketing/outreach

Exceptional communication

Interpersonal skills

Strong closing skills

Data-driven decisions

Market trend analysis

Valid Driver's License

Education

Associates Degree preferred

Job description

Job Details

Job Location: Heritage Woods of Bolingbrook - Bolingbrook, IL 60440

Position Type: Full Time

Salary Range: $55,000.00 - $65,000.00 Salary

Job Shift: 1st shift

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)
• *Benefits and eligibility may vary based on employment status (full-time/part-time)