Marketing Data Insights Associate

Cengage Group; Phoenix (AZ); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst in the United States to combine data analytics with marketing insights. You will guide marketing tactics using solid data, help optimize investments, and support data-driven decision making across campaigns and segments.

The role emphasizes producing dashboards, validating metrics, and collaborating with cross-functional teams to improve conversion and growth. A digital-first mindset is valued.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics in marketing or product analytics.
• Experience with analytics tools and data visualization platforms.
• Proficient in SQL and data storytelling.

Responsibilities

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Skills

SQL

Analytical thinking

Communication

Cross-functional collaboration

Problem solving

Education

Bachelor's degree or equivalent experience

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst in the United States to combine data analytics with marketing insights. You will guide marketing tactics using solid data, help optimize investments, and support data-driven decision making across campaigns and segments.

The role emphasizes producing dashboards, validating metrics, and collaborating with cross-functional teams to improve conversion and growth. A digital-first mindset is valued.