Marketing Data Analyst — Growth & Insights

Cengage Group; Denver (CO); Presencial; USD 46.000 - 74.000; Jornada completa

Descripción de la vacante

Cengage Group is seeking an Associate Marketing Analyst who blends technical data analytics with a marketing mindset to optimize campaigns and drive business growth. You will work across global teams to define metrics, build dashboards, and ensure data-driven decision making.

The role emphasizes segmentation, experimentation, and clear communication of insights to partners across marketing, product, and sales. A collaborative, data-first mindset is essential.

Formación

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing.
• Strong analytical skills and ability to translate data into insights and communicate to cross-functional teams.
• Proficiency with SQL.
• Nice to have CRM data and marketing automation experience.

Responsabilidades

• Partner with global operations to define metrics and guide investments.
• Use data to improve marketing performance and guide campaigns.
• Develop and refine customer segmentation with sales and marketing.
• Support A/B tests and measure campaign impact on web activity and conversions.
• Build and maintain dashboards and reports for clear insights.
• Analyze customer behavior and funnel performance to uncover opportunities.
• Establish consistent metric definitions and data quality standards.
• Communicate insights and recommendations to stakeholders.

Conocimientos

Data analytics

SQL

GA4

Amplitude

Tableau

Power BI

A/B testing

Educación

Bachelor's degree or equivalent experience

Herramientas

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Descripción del empleo

Cengage Group is seeking an Associate Marketing Analyst who blends technical data analytics with a marketing mindset to optimize campaigns and drive business growth. You will work across global teams to define metrics, build dashboards, and ensure data-driven decision making.

The role emphasizes segmentation, experimentation, and clear communication of insights to partners across marketing, product, and sales. A collaborative, data-first mindset is essential.