Marketing Data Analyst - Growth & Insights

Cengage Group; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing insights. You will join the Marketing Analytics team to guide campaigns and investments based on solid data, ensuring our marketing efforts are optimized and aligned with business goals.

The role focuses on defining key metrics with global partners, building dashboards, performing segmentation, and supporting A/B testing to measure impact.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills and ability to translate data into insights for cross-functional teams.
• Proficiency with SQL and CRM/Marketing automation tooling is a plus.

Responsibilities

• Partner with global operations to define metrics, guide investments, and support performance reviews.
• Use data to improve marketing performance and support business growth with detailed analytics.
• Develop and refine customer segmentation with sales and marketing using funnel data.
• Support A/B tests and experiments to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and marketing reports for clear, consistent insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities.
• Establish consistent metric definitions, reporting standards, and data quality practices.
• Communicate insights and recommendations, investigate anomalies, and improve data sources.

Skills

Data analytics

SQL

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

A/B testing

CRM data Salesforce

Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing insights. You will join the Marketing Analytics team to guide campaigns and investments based on solid data, ensuring our marketing efforts are optimized and aligned with business goals.

The role focuses on defining key metrics with global partners, building dashboards, performing segmentation, and supporting A/B testing to measure impact.