Marketing Analytics Associate — Data-Driven Growth

Cengage; Ohio; Hybrid; USD 46,000 - 74,000; Full time

Job summary

Cengage is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will influence marketing tactics with rigorous data analysis, build dashboards, and partner with global teams to optimize campaigns.

Ideal candidates have 1+ years in marketing/product analytics, proficiency in SQL and analytics tools, and strong communication to translate data into actionable insights for cross-functional teams.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
• Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL.

Responsibilities

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Skills

Data analytics

SQL

Cross-functional collaboration

Analytical thinking

Marketing analytics

Education

Bachelor's degree

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will influence marketing tactics with rigorous data analysis, build dashboards, and partner with global teams to optimize campaigns.

Ideal candidates have 1+ years in marketing/product analytics, proficiency in SQL and analytics tools, and strong communication to translate data into actionable insights for cross-functional teams.