Marketing Data Analyst - Growth & Insights

African American Talent; Jackson (MS); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage is seeking an Associate Marketing Analyst to join its Marketing Analytics team. You will combine technical data work with a strategic view to guide marketing tactics and ensure investments are grounded in data-driven insights.

The role emphasizes collaboration across global teams, customer segmentation, experimentation, and reporting through dashboards. A Bachelor's degree and 1+ years of data analytics in marketing are expected, with SQL proficiency and CRM/Marketing Cloud familiarity

Qualifications

• Bachelor's degree or equivalent in a related field.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data viz (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong ability to translate data into actionable insights and communicate them cross-functionally.
• Proficiency with SQL.
• Nice to have CRM data (Salesforce) and marketing automation experience (Marketing Cloud).

Responsibilities

• Partner with global operations to define metrics, guide investments, and support performance reviews.
• Use data to improve marketing performance and drive business growth with analytics-based decisions.
• Develop and refine customer segmentation with sales and marketing using funnel data.
• Support A/B tests to measure campaign impact on web activity and conversions.
• Build and maintain dashboards and reports for clear, consistent insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities.
• Establish consistent metric definitions and data quality practices across the org.

Skills

Data analytics

SQL

Data storytelling

Insights generation

Education

Bachelor's degree or equivalent

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage is seeking an Associate Marketing Analyst to join its Marketing Analytics team. You will combine technical data work with a strategic view to guide marketing tactics and ensure investments are grounded in data-driven insights.

The role emphasizes collaboration across global teams, customer segmentation, experimentation, and reporting through dashboards. A Bachelor's degree and 1+ years of data analytics in marketing are expected, with SQL proficiency and CRM/Marketing Cloud familiarity