Marketing Analytics Associate: Data-Driven Growth

Cengage Group; Chicago (IL); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to combine technical experience with a data-centric approach. The role focuses on guiding marketing tactics through solid data insights, ensuring investments are optimized and strategies are grounded in accurate data analysis.

You will partner with cross-functional teams to define key metrics, support performance reviews, and build dashboards that provide actionable insights for marketing growth.

Qualifications

• Bachelor's degree or equivalent experience required.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate data into actionable insights and communicate with cross-functional collaborators.

Responsibilities

• Partner closely with global operations collaborators to define metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and ensure strategies rest on detailed analytics.
• Develop and refine customer segmentation with sales and marketing using behavioral and engagement data from the funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and marketing reports with clear insights.

Skills

Data analytics

SQL

Cross-functional communication

Analytical thinking

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage Group is seeking an Associate Marketing Analyst to combine technical experience with a data-centric approach. The role focuses on guiding marketing tactics through solid data insights, ensuring investments are optimized and strategies are grounded in accurate data analysis.

You will partner with cross-functional teams to define key metrics, support performance reviews, and build dashboards that provide actionable insights for marketing growth.