Marketing Analytics Associate — Data-Driven Growth

Cengage Group; Houston (TX); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical data work with a business mindset. You will work in the Marketing Analytics team to guide campaigns, optimize investments, and ensure decisions are grounded in accurate data insights.

You will define metrics with global operations, develop customer segmentation, support A/B tests, and build dashboards that translate complex data into actionable recommendations for cross-functional teams.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools and data visualization platforms.
• Proficiency with SQL and familiarity with CRM data.

Responsibilities

• Define metrics with global operations to guide investments.
• Use data to improve marketing performance and growth.
• Develop customer segmentation with sales and marketing.
• Support A/B tests to measure campaign impact.
• Build and maintain dashboards and reports for insights.
• Analyze funnel performance to uncover trends and opportunities.
• Standardize metric definitions and data quality practices.
• Communicate insights and recommendations across teams.

Skills

Data analytics

SQL proficiency

Communication

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce CRM

Marketing Cloud

Job description

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical data work with a business mindset. You will work in the Marketing Analytics team to guide campaigns, optimize investments, and ensure decisions are grounded in accurate data insights.

You will define metrics with global operations, develop customer segmentation, support A/B tests, and build dashboards that translate complex data into actionable recommendations for cross-functional teams.