Data-Driven Marketing Analytics Associate

Native American Talent; Jackson (MS); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage is seeking an Associate Marketing Analyst to join our Marketing Analytics team. You will combine technical data skills with a business mindset to guide marketing tactics and investments based on solid insights.

You will help optimize campaigns, segment customers, and support experimentation across digital channels. You will partner with global teams, develop dashboards, and translate complex data into actionable recommendations.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools GA4, Amplitude, Adobe Analytics and data visualization platforms.
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills and ability to translate data into actionable insights.
• Proficiency with SQL.
• Nice to have CRM data experience (Salesforce) and marketing automation (Marketing Cloud).

Responsibilities

• Partner closely with global operations to define metrics, guide investments and support performance reviews.
• Use data to improve marketing performance and drive business growth with detailed analytics.
• Develop and refine customer segmentation with sales and marketing using funnel data.
• Support A/B tests and experiments to measure campaign impact on web activity and conversions.
• Build and maintain dashboards and reports ensuring clarity and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities.
• Establish consistent metric definitions, reporting standards and data quality practices.
• Communicate insights and recommendations, investigate anomalies, and improve data sources.

Skills

Data analytics experience

SQL

Analytical thinking

Analytics tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce (CRM data)

Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage is seeking an Associate Marketing Analyst to join our Marketing Analytics team. You will combine technical data skills with a business mindset to guide marketing tactics and investments based on solid insights.

You will help optimize campaigns, segment customers, and support experimentation across digital channels. You will partner with global teams, develop dashboards, and translate complex data into actionable recommendations.