Growth Marketing Data Analyst

Cengage Group; Madison (WI); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group in the United States is seeking an Associate Marketing Analyst who blends data skills with marketing acumen to guide analytics-driven decisions. You will partner with global operations, define metrics, and build dashboards that illuminate campaign performance and customer behavior.

You will translate complex data into actionable insights for sales and marketing, support A/B testing, and help optimize investments.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 1+ years of data analytics experience in marketing or product analytics.
• Proficiency with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization (Power BI, Tableau).

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews (data-driven).
• Use data to improve marketing performance and inform growth strategies.
• Develop and refine customer segmentation with sales and marketing teams.
• Support A/B tests and experiments to measure campaign impact.

Skills

Data analytics

SQL

Communicating insights

Marketing metrics

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Power BI

Tableau

Google Analytics GA4

Amplitude

Adobe Analytics

Job description

Cengage Group in the United States is seeking an Associate Marketing Analyst who blends data skills with marketing acumen to guide analytics-driven decisions. You will partner with global operations, define metrics, and build dashboards that illuminate campaign performance and customer behavior.

You will translate complex data into actionable insights for sales and marketing, support A/B testing, and help optimize investments.