Marketing Analytics Associate — Data-Driven Growth

Cengage Group; Seattle (WA); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing insights. You will guide campaigns, define key metrics with cross-functional teams, and ensure investments are driven by solid data.

The role emphasizes segmentation, experimentation, and dashboards to support growth and conversion across global markets. A strong SQL background and familiarity with marketing data tools are preferred.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL.
• Nice to have CRM data (eg, Salesforce) and marketing automation tools (eg, Marketing Cloud).

Responsibilities

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Skills

Data analytics

Marketing analytics

SQL

Analytics tools GA4

Power BI

Tableau

A/B testing

CRM data experience

Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing insights. You will guide campaigns, define key metrics with cross-functional teams, and ensure investments are driven by solid data.

The role emphasizes segmentation, experimentation, and dashboards to support growth and conversion across global markets. A strong SQL background and familiarity with marketing data tools are preferred.