Marketing Analytics Associate - Data-Driven Growth

Cengage Group; Newark (NJ); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical rigor with a data-centric mindset. You will join the Marketing Analytics team to guide tactics using solid data insights and to ensure marketing investments are optimized.

Collaborating with global operations and sales, you will develop customer segmentation, support experiments, and build high-quality dashboards that translate complex data into actionable business recommendations.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and visualization (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing.
• Strong analytical skills with ability to translate data into insights.
• Proficiency with SQL.
• Nice to have CRM data (Salesforce) and marketing automation tools (Marketing Cloud).

Responsibilities

• Partner with global operations to define metrics and guide investment decisions.
• Use data to improve marketing performance and drive growth with analytics.
• Develop customer segmentation with sales and marketing using funnel data.
• Support A/B tests and measure campaign impact on web activity.
• Build and maintain dashboards and reports for clear, accessible insights.
• Analyze customer behavior and funnel trends to identify opportunities.
• Standardize metric definitions, reporting, and data quality across the org.
• Proactively communicate insights and optimize data sources and reporting.

Skills

Data analytics

SQL

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce (CRM)

Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical rigor with a data-centric mindset. You will join the Marketing Analytics team to guide tactics using solid data insights and to ensure marketing investments are optimized.

Collaborating with global operations and sales, you will develop customer segmentation, support experiments, and build high-quality dashboards that translate complex data into actionable business recommendations.