Marketing Data Analyst: Growth Insights & Dashboards

Cengage Group; Detroit (MI); Presencial; USD 46.000 - 74.000; Jornada completa

Descripción de la vacante

Cengage Group is seeking an Associate Marketing Analyst to combine data analytics with a marketing mindset in support of global campaigns. You will partner with marketing and operations to define metrics, run analyses, and build dashboards that drive investment decisions and optimize performance across channels.

We value SQL proficiency, experience with GA4/Amplitude/Adobe Analytics, and the ability to translate data into actionable insights for cross-functional teams.

Formación

• Bachelor’s degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL.
• Nice to have: experience using CRM data (Salesforce) and marketing automation tools (Marketing Cloud).

Responsabilidades

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Conocimientos

SQL

Analytical skills

Data storytelling

CRM data

Power BI

Tableau

GA4

Amplitude

Adobe Analytics

Educación

Bachelor’s degree or equivalent

Herramientas

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Descripción del empleo

Cengage Group is seeking an Associate Marketing Analyst to combine data analytics with a marketing mindset in support of global campaigns. You will partner with marketing and operations to define metrics, run analyses, and build dashboards that drive investment decisions and optimize performance across channels.

We value SQL proficiency, experience with GA4/Amplitude/Adobe Analytics, and the ability to translate data into actionable insights for cross-functional teams.