Growth-Focused Marketing Data Analyst

Able Too Work; Jackson (MS); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage, a global education technology company, is seeking an Associate Marketing Analyst to combine technical analytics with a data-centric mindset to join our team. The Marketing Analytics team guides marketing tactics based on solid data insights to optimize investments and campaigns.

You will partner with global teams to define metrics, develop segmentation, run experiments, and build dashboards, enabling clear and consistent insights across the organization.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills and the ability to translate data into actionable insights for cross-functional teams.
• Proficiency with SQL.
• Nice to have experience using CRM data (Salesforce) and marketing automation tools.

Responsibilities

• Partner with global operations to define metrics and guide investment decisions.
• Employ data to improve marketing performance and drive business growth.
• Develop customer segmentation with sales and marketing using funnel data.
• Support A/B tests and experimentation to measure campaign impact.
• Build and maintain dashboards and marketing reports with clear insights.
• Analyze customer behavior and funnel performance to identify optimization opportunities.
• Establish consistent metric definitions and data quality practices across the org.

Skills

Data analytics

SQL

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage, a global education technology company, is seeking an Associate Marketing Analyst to combine technical analytics with a data-centric mindset to join our team. The Marketing Analytics team guides marketing tactics based on solid data insights to optimize investments and campaigns.

You will partner with global teams to define metrics, develop segmentation, run experiments, and build dashboards, enabling clear and consistent insights across the organization.