Growth-Focused Marketing Data Analyst

Cengage Group; Atlanta (GA); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst in the United States to join our Marketing Analytics team. You will guide marketing tactics with data insights, partner with global teams, and help optimize campaigns using behavioral and engagement data from the sales funnel.

The role requires SQL proficiency, experience with Google Analytics GA4, Amplitude, or Adobe Analytics, and a strong ability to translate data into actionable recommendations for cross-functional partners.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
• Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL.
• Nice to have: experience using CRM data (e.g., Salesforce) and marketing automation tools.

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and drive business growth based on analytics.
• Develop customer segmentation with sales and marketing using funnel data.
• Support A/B tests and experiments to measure campaign impact on web activity and conversions.
• Build and maintain dashboards and reports for clear, consistent insights.
• Analyze customer behavior and funnel performance to uncover trends and optimization opportunities.
• Establish consistent metric definitions and reporting standards across the organization.
• Communicate insights and recommendations, investigate anomalies, and improve data sources and reporting.

Skills

Marketing analytics experience

SQL

Analytics tools

A/B testing

Communication of insights

Data visualization

CRM data (optional)

Education

Bachelor's degree or equivalent experience

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage Group is seeking an Associate Marketing Analyst in the United States to join our Marketing Analytics team. You will guide marketing tactics with data insights, partner with global teams, and help optimize campaigns using behavioral and engagement data from the sales funnel.

The role requires SQL proficiency, experience with Google Analytics GA4, Amplitude, or Adobe Analytics, and a strong ability to translate data into actionable recommendations for cross-functional partners.