Marketing Analytics Associate — Data-Driven Growth

Cengage Group; Wichita (KS); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical rigor with a data-centric mindset. You will guide marketing tactics through solid data insights and ensure investments align with verified metrics.

The role supports analytics across global campaigns and customer segmentation efforts. Ideal candidates bring 1+ years of marketing analytics experience, proficiency with GA4/Amplitude/Adobe Analytics, and strong SQL skills.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate data into actionable insights and communicate them cross-functionally.
• Proficiency with SQL.
• Nice to have: CRM data like Salesforce and marketing automation tools like Marketing Cloud.

Responsibilities

• Partner with global operations to define metrics, guide investments, and support performance reviews.
• Use data to improve marketing performance and guide growth strategies.
• Develop customer segmentation with Sales and Marketing using funnel data.
• Support A/B tests to measure campaign impact on web activity and conversions.
• Build and maintain dashboards and reports for clear, accessible insights.

Skills

Data analytics

SQL

Cross-functional collaboration

Strong communication

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical rigor with a data-centric mindset. You will guide marketing tactics through solid data insights and ensure investments align with verified metrics.

The role supports analytics across global campaigns and customer segmentation efforts. Ideal candidates bring 1+ years of marketing analytics experience, proficiency with GA4/Amplitude/Adobe Analytics, and strong SQL skills.