Marketing Campaign Lead – State & Federal Programs

Tyler Technologies; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Tyler Technologies, a leader in the public sector solutions, seeks a Marketing Programs Manager to drive vertical marketing campaigns for state and federal markets. You will oversee campaigns, coordinate with sales and shared services, and aim to generate leads and revenue.

The role emphasizes collaboration with corporate marketing and campaign teams, developing messaging, analyzing ROI, and mentoring staff to meet strategic objectives.

Qualifications

• Bachelor's degree or equivalent work experience.
• 8+ years marketing experience.
• Strong writing and ability to generate impactful messages.
• Experience managing a variety of marketing projects and timelines.
• Experience managing direct marketing, video, advertising, collateral creation, and web content.
• Strong skills in Microsoft Office (Word, Excel, Outlook, and PowerPoint).
• Knowledge of AP style.
• Understanding of graphic applications, image/media files, web media/interactive marketing.

Responsibilities

• Manage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, development of content for trade shows or lead campaigns, and event promotion and coordination.
• Determine appropriate marketing tactics to meet strategic goals and sales needs as outlined by leadership.
• Obtain product or service information from internal experts or clients.
• Develop innovative marketing messages across mail, email, web, video, and events.
• Collaborate with brand management and campaign management to execute projects.
• Analyze metrics and ROI reports for marketing leadership.
• Maintain brand standards and ensure consistent messaging.
• Lead and develop marketing staff as applicable.

Skills

Writing & messaging

Project management

Marketing strategy

Cross-functional collaboration

Leadership

Communication skills

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

PowerPoint

Graphic applications

Video software

Job description

Tyler Technologies, a leader in the public sector solutions, seeks a Marketing Programs Manager to drive vertical marketing campaigns for state and federal markets. You will oversee campaigns, coordinate with sales and shared services, and aim to generate leads and revenue.

The role emphasizes collaboration with corporate marketing and campaign teams, developing messaging, analyzing ROI, and mentoring staff to meet strategic objectives.