Marketing Specialist — Multi-Channel Demand & Content

Tyler Technologies; Troy (MI); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. The role focuses on creating compelling content, executing integrated programs, and collaborating across teams to drive engagement.

You will plan and execute campaigns, develop targeted content, and manage projects from concept through completion, while partnering with cross-functional teams to shape strategy and ensure execution across multiple initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent practical experience.
• 3+ years of experience in marketing, preferably B2B or public sector environments.
• Experience executing integrated multi-channel marketing programs including digital channels.
• Strong writing, editing, and storytelling skills for targeted audiences.
• Experience using data and analytics to measure performance and guide decisions.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced setting.
• Collaborative mindset with cross-functional stakeholders and subject matter experts.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing, webinars, advertising, video, and in-person experiences.
• Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
• Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
• Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences.
• Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
• Develop a strong understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy and positioning.
• Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.

Skills

Content creation

Multi-channel marketing

Writing & storytelling

Data-driven decisions

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or Communications

Tools

Marketing automation

CRM systems

Content management systems

Analytics tools

Job description

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. The role focuses on creating compelling content, executing integrated programs, and collaborating across teams to drive engagement.

You will plan and execute campaigns, develop targeted content, and manage projects from concept through completion, while partnering with cross-functional teams to shape strategy and ensure execution across multiple initiatives.