Campaign Operations Lead: End-to-End Marketing Automation

Tyler-Technologies-29572f8; Plano (TX); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies is seeking a Campaign Operations Specialist in Plano, Texas. You will manage end-to-end marketing campaigns, building their technical components and ensuring accurate, on-time deployment across channels.

You will work with Marketo, Power BI, GoToWebinar, and Wistia, orchestrating audience lists, emails, events, and landing pages while optimizing workflows and data integrity to improve campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record managing a high volume of concurrent campaigns with varying complexity.
• Ability to independently organize and prioritise work and communicate status, risks, and deadlines.
• Experience collaborating cross-functionally across teams and driving campaigns to completion.
• Knowledge of email marketing best practices, deliverability, CAN-SPAM regulations.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, prioritizes work, and ensures timely delivery without compromising quality.
• Tracks campaign progress, communicates status with stakeholders, and manages timelines.
• Performs quality assurance: validating workflow logic, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before impact to delivery, such as feasibility, missing details, or delayed assets.
• Partners with marketing and digital strategy to translate briefs into automated programs.
• Follows SOPs and ensures consistency across campaigns.
• Diagnoses and resolves execution errors quickly and effectively.
• Keeps up to date on platform capabilities and best practices to improve efficiency.
• Performs other duties as assigned.

Skills

Email marketing

Marketing automation

Audience segmentation

Multi-channel campaigns

Project prioritization

Education

Bachelor's degree in Marketing/Business/Advertising

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

Tyler Technologies is seeking a Campaign Operations Specialist in Plano, Texas. You will manage end-to-end marketing campaigns, building their technical components and ensuring accurate, on-time deployment across channels.

You will work with Marketo, Power BI, GoToWebinar, and Wistia, orchestrating audience lists, emails, events, and landing pages while optimizing workflows and data integrity to improve campaign performance.