ERP Client Marketing Lead - Growth Campaigns

Tyler Technologies, Inc.; Maine; Hybrid; USD 84,000 - 100,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Manager, Client Marketing to lead strategy, planning, and execution of integrated programs that strengthen client engagement, communicate product value, and support ERP client growth for the ERP & Civic Division.

You will collaborate with Client Success, Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated client experiences.

Qualifications

• 5-8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel marketing campaigns.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience managing or mentoring marketing professionals preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Develop annual client marketing strategies that support client engagement, communicate product value, increase awareness of relevant Tyler solutions, strengthen client advocacy, and enable broader client growth initiatives.
• Develop and execute marketing programs that support client expansion initiatives, promote awareness of complementary Tyler solutions, and enable account teams through coordinated campaigns and communications.
• Collaborate with product experts, client-facing teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop integrated ERP client marketing campaigns that communicate product value and relevant solutions.
• Partner with account teams to develop marketing programs that increase awareness of complementary Tyler solutions and relevant business capabilities.
• Execute client communications for product releases, thought leadership, webinars, and educational content.
• Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Job description

Tyler Technologies, Inc. is seeking a Marketing Manager, Client Marketing to lead strategy, planning, and execution of integrated programs that strengthen client engagement, communicate product value, and support ERP client growth for the ERP & Civic Division.

You will collaborate with Client Success, Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated client experiences.