Multi-Channel Marketing Specialist (B2B/Public Sector)

Tyler-Technologies-29572f8; Troy (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams.

You’ll support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content,

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, communications, or related field.
• 3+ years in marketing, preferably B2B or public sector (B2G).
• Experience executing integrated, multi-channel programs across email, web, social, and content.
• Strong writing and storytelling with data-driven decision making.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social, content, webinars, advertising, video, and events.
• Drive demand and engagement through targeted inbound/outbound programs.
• Measure performance by campaign metrics and apply insights to improve effectiveness.
• Collaborate cross-functionally to develop audience-focused messaging.
• Create compelling, brand-aligned content reflecting Tyler’s voice.
• Identify new opportunities, channels, and tactics to expand reach.
• Develop understanding of Tyler’s products, markets, competitors, and customer needs.
• Support planning and prioritization with data-driven recommendations.

Skills

Writing

Editing

Storytelling

Data analytics

Project management

Collaboration

Curiosity

Initiative

Proactive problem solving

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Marketing automation tools

CRM systems

Content management systems

Analytics tools

Job description

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams.

You’ll support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content,