Marketing Specialist

Tyler Technologies, Inc.; Troy (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Specialist to join our Public Safety marketing team. You will plan and execute multi-channel campaigns, develop compelling content, and collaborate across teams to drive demand and engagement.

You will measure performance, optimize programs, and contribute insights to strategy while delivering brand-aligned messaging across channels.

Qualifications

• Bachelor’s degree or equivalent practical experience in marketing, communications, or related field.
• 3+ years of experience in marketing, preferably B2B/public sector environments.
• Proven track record executing integrated multi-channel marketing programs (email, web, social, content).
• Strong writing, editing, and storytelling for clear, compelling messaging.
• Experience using data and analytics to measure performance and inform decisions.
• Able to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Collaborative mindset with cross-functional collaboration with internal stakeholders.
• Familiarity with marketing tools and platforms (marketing automation, CRM, CMS, analytics).
• Curiosity, initiative, and proactive problem solving.
• Experience in tech/software and/or public safety sector preferred.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing, webinars, advertising, video, and events.
• Drive demand generation and engagement through targeted inbound and outbound programs.
• Measure and optimize performance by analyzing campaign metrics and applying insights.
• Collaborate cross-functionally with SMEs and stakeholders to develop audience-focused messaging and content.
• Create compelling, brand-aligned content reflecting the company voice.
• Identify new opportunities, channels, and tactics to expand reach and impact.
• Develop understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy.
• Support marketing planning with data-driven insights and recommendations.

Skills

Writing

Project management

Analytics

Collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Communications, or related field

Equivalent practical experience

Tools

Marketing automation

CRM systems

Content management systems

Analytics tools

Job description

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams to drive meaningful engagement.

In this role, you will support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content, and manage projects from concept through completion.

The ideal candidate is both collaborative and self-directed, comfortable working with stakeholders to shape strategy while also owning execution across multiple, concurrent initiatives.

As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Troy, Michigan | Plano, Texas

Travel

0-5%

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
• Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
• Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
• Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences.
• Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
• Develop a strong understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy and positioning.
• Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field – or equivalent practical experience
• 3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments
• Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing
• Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences
• Experience using data and analytics to measure performance and inform marketing decisions
• Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts
• Familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools)
• Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems
• Experience in the technology/software industry and/or public safety sector preferred

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.

Get to Know Our Tyler Family

At Tyler, team membersare valued and encouraged to innovate, while having fun along the way. Join usand see why we love working here.

• To make work even more rewarding, we offer a wide range of benefits to support the overall wellness of you and eligible family members.

While committed to serving the public sector, we’re also dedicated to investing in our people. Be a part of our passionate community where you can grow.

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