Marketing Programs Lead — Public Sector

Tyler Technologies; Overland Park (KS); On-site; USD 85,000 - 110,000; Full time

Job summary

Tyler Technologies seeks a Marketing Program Manager to lead vertical marketing campaigns for state and federal markets. You will oversee multi-faceted programs, coordinate with marketing shared services, sales, and division leadership, and drive campaigns that generate leads and raise the company profile.

You will manage campaigns across product lines, develop creative tactics, and mentor staff while ensuring messaging aligns with brand standards and executive goals.

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years marketing experience.
• Strong writing and messaging skills.
• Experience managing diverse marketing projects.
• Proficient in MS Office; PowerPoint emphasis.
• Leadership or management experience preferred.

Responsibilities

• Manage all aspects of multi-faceted marketing projects and campaigns.
• Determine tactics to meet strategic marketing goals and sales needs.
• Gather product/service information from internal teams and clients.
• Develop innovative communications across direct mail, email, web, video, and trade shows.
• Collaborate with brand and campaign management to execute projects.
• Analyze metrics and provide ROI reports to leadership.

Skills

Writing skills

PowerPoint

Leadership

Education

Bachelor's degree

Tools

MS Office

Job description

Tyler Technologies seeks a Marketing Program Manager to lead vertical marketing campaigns for state and federal markets. You will oversee multi-faceted programs, coordinate with marketing shared services, sales, and division leadership, and drive campaigns that generate leads and raise the company profile.

You will manage campaigns across product lines, develop creative tactics, and mentor staff while ensuring messaging aligns with brand standards and executive goals.