Marketing Specialist

Tyler-Technologies-29572f8; Troy (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams.

You’ll support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content,

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, communications, or related field.
• 3+ years in marketing, preferably B2B or public sector (B2G).
• Experience executing integrated, multi-channel programs across email, web, social, and content.
• Strong writing and storytelling with data-driven decision making.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social, content, webinars, advertising, video, and events.
• Drive demand and engagement through targeted inbound/outbound programs.
• Measure performance by campaign metrics and apply insights to improve effectiveness.
• Collaborate cross-functionally to develop audience-focused messaging.
• Create compelling, brand-aligned content reflecting Tyler’s voice.
• Identify new opportunities, channels, and tactics to expand reach.
• Develop understanding of Tyler’s products, markets, competitors, and customer needs.
• Support planning and prioritization with data-driven recommendations.

Skills

Writing

Editing

Storytelling

Data analytics

Project management

Collaboration

Curiosity

Initiative

Proactive problem solving

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Marketing automation tools

CRM systems

Content management systems

Analytics tools

Job description

Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams to drive meaningful engagement.

In this role, you will support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content, and manage projects from concept through completion.

The ideal candidate is both collaborative and self-directed, comfortable working with stakeholders to shape strategy while also owning execution across multiple, concurrent initiatives.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
• Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
• Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
• Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences.
• Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
• Develop a strong understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy and positioning.
• Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field – or equivalent practical experience
• 3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments
• Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing
• Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences
• Experience using data and analytics to measure performance and inform marketing decisions
• Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts
• Familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools)
• Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems
• Experience in the technology/software industry and/or public safety sector preferred