Analytics & Insights Manager — Lead Data-Driven Marketing

Adelphi Group; New York (NY); Hybrid; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York, NY is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations.

You will oversee junior team members, train on data analysis, visualization, and QA, and work with cross-functional teams to plan, execute, and evaluate marketing initiatives.

Qualifications

• Bachelor’s degree (preferred) and 3–6 years in marketing analytics or related fields.
• Advanced knowledge of analytic platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
• Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions.
• Tagging experience (UTM) and ability to summarize disparate datasets across Excel, Tableau, PPT, and SQL.
• Strong problem-solving, management, and adaptability skills; able to train junior team members.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

Skills

SQL

mysql

no-sql

Data Visualization

Training junior analysts

Education

Bachelor’s degree (preferred)

Tools

Tableau

PowerBI

Google Data Studio

Google Analytics

Tag Manager

Adobe

Job description

Omnicom Media in New York, NY is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations.

You will oversee junior team members, train on data analysis, visualization, and QA, and work with cross-functional teams to plan, execute, and evaluate marketing initiatives.